First getting their name out there after a successful stint on Shark Tank in 2014, Red Dress Boutique is a women’s clothing store based in Athens, Georgia. Facing a variety of technology and infrastructure challenges, Red Dress Boutique looked to Redstage to find the right platform for their needs and migrate their existing site. Redstage determined that Shopify Plus was undoubtedly the best ecommerce platform for Diana’s store. Moving the site to Shopify Plus would not only better suit the needs of her business but would save Red Dress Boutique $100,000 annually.
The Redstage team created several highly custom features from scratch, including Red Dress Boutique’s “Shop-the-Look” one-click checkout bundle. Our team also used the YOTPO API to build Red Dress a powerful customer reviews engine. The Redstage team created an “impossible” Shop-The-Look” feature that allows users to buy all items in a full outfit in one-click. Other custom development work included “About-The-Fit” and “Model Specs” info for a wide range of products. Before replatforming, Red Dress’s revenue had stuck a plateau. Since the launch, company revenue has grown at an average rate of +12.5% per month. Still accelerating growth, Red Dress Boutique has seen close to a 120% increase in sales revenue, compared to the same month in the previous year.
“Results have been great! The site is faster and looks a lot better, which is pretty amazing… And it’s showing in sales. We’re already up 34% in March and 23% in April over last year.” Diania Harbour – Founder and Owner of Red Dress Boutique